The Coming One Season 5

Brand Strategy

‍BX Design

Client:

Tencent Video

Year:

2021

Creative Directors: Daniel Kim, Tyodi Hyojin Lee

BX Designers: Tyodi Hyojin Lee, Eunhee Kim, Daniel Kim

Collaboration Artist: Wen Na

The Coming One is a popular Online show that sets out on a quest to discover a standout idol that represents C-pop in China. In its 5th Season, the show joined forces with Chinese artist ‘文那WEN NA’ to find an idol who has a deep passion for Chinese music and embraces the rich cultural heritage. Renowned for her mythical traditional Chinese style paintings infused with a modern twist, '文那WEN NA' showcases vibrant, bold, and characterful artistry that perfectly captures the spirit of the Chinese young talents. We deconstructed and reassembled the illustrations to craft a distinctive and flexible visual system, uniquely tailored for the show's identity.

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